{"id":482,"date":"2026-10-28T15:52:57","date_gmt":"2026-10-28T15:52:57","guid":{"rendered":"https:\/\/petrahm.com\/?p=482"},"modified":"2026-10-28T17:19:10","modified_gmt":"2026-10-28T17:19:10","slug":"the-new-role-of-wellness-in-hotels","status":"publish","type":"post","link":"https:\/\/petrahm.com\/tr\/hospitality\/the-new-role-of-wellness-in-hotels\/","title":{"rendered":"The New Role of Wellness in Hotels"},"content":{"rendered":"\t\t
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The New Role of Wellness in Hotels\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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For many years, wellness in hotels was largely seen as a supplementary service, typically limited to a spa, fitness centre and a few treatment rooms. Today, wellness influences the length of stay, guest experience, F&B offerings and brand positioning.

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This shift is closely linked to changing guest expectations. <\/span>McKinsey’s 2025 Future of Wellness report<\/a><\/span> shows that Gen Z and Millennials increasingly view wellness as a daily, personalised part of their lifestyle. Although the research focuses on general consumer trends, its findings point to the importance of developing programmes tailored to different guest needs in the hospitality sector.

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As guest expectations evolve, hotels are expanding the range of services they offer. Preventive healthcare and longevity, beauty, mental health and wellbeing, nutrition, sleep quality and recovery are becoming increasingly important. In response, hotels are introducing personalised programmes with measurable outcomes alongside their traditional spa services.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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From Spa Facilities to Wellness Programmes<\/span><\/h3><\/div>

Traditionally, wellness services were mostly centred around spa facilities. Today, different approaches are emerging to serve a wider range of guest profiles and markets.

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At one end of the spectrum is the <\/span>traditional wellness model<\/span>, where spa treatments, fitness, saunas, massages and beauty services form the core offering. Wellness supports the overall stay and is generally managed as a separate department with its own revenue streams.

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In the middle is the <\/span>integrated, programme-led wellness model<\/span>. Sleep, nutrition, movement, recovery and mindfulness are incorporated throughout the guest experience. Rather than offering individual massages or treatments, hotels provide multi-day programmes designed around specific goals and tailored to each guest’s needs. Yoga, Pilates and personal training support these programmes, while F&B services are adapted to their nutritional objectives.

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At the other end of the spectrum is <\/span>medical wellness<\/span>. In this model, accommodation, F&B and healthcare services are planned as parts of the same programme. Doctors, diagnostics, medical consultations and personalised treatments are incorporated into the offering. Longevity programmes, which focus on extending the years spent in good health, are also a key part of this approach. Properties specialising in medical wellness can be developed as dedicated centres combining accommodation with healthcare services.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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From Specialist Wellness Brands to Hotel Partnerships<\/span><\/h3><\/div>

This transformation is supporting the growth of specialist wellness brands. Global hotel groups are also strengthening their position in the market through partnerships with companies specialising in wellness and healthcare.

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Lanserhof<\/span> is one example of this approach. At its properties in Lans, Austria, and Tegernsee and Sylt, Germany, the brand offers personalised, doctor-led medical wellness programmes. Its approach combines diagnostics, nutrition, movement and ongoing monitoring. The focus of the programmes varies by property. Tegernsee, for example, offers programmes addressing neurological health, while Sylt provides sleep assessments and programmes incorporating neurofeedback.

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The <\/span>Lanserhof Classic<\/span> programme brings together diagnostics, nutrition, movement and recovery under medical supervision. Longevity programmes are also available in packages of varying durations. At these properties, wellness programmes play an important role in both the guest’s decision to visit and the length of their stay.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Chenot<\/span> offers its services through three distinct formats:<\/span>Chenot Palace, Chenot Espace and Chenot Spa<\/span>.

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Chenot Palace consists of standalone properties specialising in comprehensive medical wellness programmes, where accommodation is planned around the programme itself. Chenot Espace brings this expertise into existing luxury hotels. L’Albereta in Italy and One&Only Portonovi in Montenegro are examples of this model. Chenot Spa, meanwhile, offers shorter programmes and treatments at Selman Marrakech.

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Across these formats, nutrition, movement and personalised treatments are combined in different ways. The scope of medical assessments and diagnostics also varies according to the property and programme. This allows Chenot to operate both standalone wellness destinations and facilities within other hotels.

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Clinique La Prairie<\/span>, known for its longevity clinic in Montreux, Switzerland, is extending its expertise to other hotels through its <\/span>Longevity Hub<\/span> concept. One&Only One Za’abeel in Dubai and The St. Regis Marsa Arabia in Doha are examples of these partnerships. These centres offer personalised programmes supporting health, movement and overall wellbeing.<\/span><\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Global Hotel Brands Are Also Expanding Their Wellness Offerings<\/span><\/h3><\/div>

Global hotel brands are increasingly complementing their resort experiences with comprehensive wellness programmes. One&Only provides examples of this approach through its partnerships with Chenot and Clinique La Prairie, while Six Senses has developed its own wellness programmes.

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Six Senses Crans-Montana<\/span> is one such example. While maintaining its luxury resort experience, the property offers a range of treatments and technologies within its 2,000 m\u00b2 wellness facilities, including sleep monitoring, a Biohacking Recovery Lounge, CellGym and flotation therapy.

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Its <\/span>Sleep<\/span>, <\/span>Detox<\/span> and <\/span>Fitness<\/span> programmes are available in three-, five- or seven-day options, with accommodation and meals priced separately. This allows guests to add a wellness programme of their choice to their resort stay.

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RoseBar at Six Senses Ibiza<\/span> focuses on longevity programmes. Diagnostics, nutritional consultations and personalised programmes are delivered with the support of healthcare professionals. Facilities and treatments include hyperbaric chambers, cryotherapy, photobiomodulation and IV therapies. Guests can therefore take part in longevity programmes as part of their resort stay.<\/span><\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Key Elements of Wellness Programmes<\/span><\/h3>\n<\/div>\n
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